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PCTI

Full Stack Digital Marketing Specialist

Digital marketing is the use of the internet for advertisement and publicity. No Business can compete successfully without having a better digital marketing strategy because Digital marketing is the fastest and growing channel of communication, interaction and delivery for an organization's branding, products and services.

Why should you choose Digital Marketing as Your Career?
  • Wide range of Career Options
  • Better Salary Packages
  • Flexible Job
  • Become an In-Demand Professional

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FULL STACK FOCUS AREAS

Digital marketing professionals utilize their leadership, analytical, writing skills and communication skills to promote and analyze the customer’s needs. This jobrequires to influence others and drive results through collaboration. Digital Marketing professional is preferred to have a bachelor's degree. After completion of the training not only will he/she become an expert in digital marketing but will also be a Google & Facebook certified professional.

digital marketing syllabus

MODULES

Responsive Website, Templates, Landing Page Designing, SEO , SEM , SMM, E-mail Marketing, Inbound Marketing, Web Analytics, Social Media Marketing, Affiliate Marketing and Content Marketing

digital marketing domain

ELECTIVES

Finance, Supply Chain, Automotive, Retail, Travel and Social Media

digital marketing tools

TOOLS

Ad Word, Ad Sence, Google Analytics, Google Webmaster, Google Tag Manager, Web Analytics, Data Visualization, SEO Algorithm

LEARN FROM THE DIGITAL MARKETING INDUSTRY EXPERTS

We have Industry Experts in Digital Marketing who will support you in developing, implementing and managing marketing campaigns that promote a company and its products or services. He assists you in understanding and enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

  • Introduction to Google Ad Words
  • Understanding Keyword Lists & Ad Groups
  • Creating Great Adverts & Landing Pages
  • Conversion Tracking Methods
  • Integrating Google Analytics with Ad Words
  • Reviewing & Understanding Reports
  • Optimizing Your Campaigns
  • Google Display Network
  • Introduction to Web
  • Client Side & Server side Scripting

INSIDE THE FULL STACK DIGITAL MARKETING SPECIALIST PROGRAM

WHAT YOU GET

We are providing following support to our registered students at no cost. Any One can register with us to avail this service at nominal cost.

digital marketing lectures

Lectures

You can avail pre-recorded class room video, Topic notes, Subject PPT & video lectures.

digital marketing faculty support

Faculty Support

You can get faculty support via online & offline mode for your subject related query.

digital marketing qa session

QA Session

You can get QA session via online(Skype, Email) & offline mode(Study Center) once in a week for two hour.

digital marketing career counselling

Career Counseling

You can registered with placement cell for placement assistance, resume building & interview preparation.

CAREER FACTS - DIGITAL MARKETING PROGRAM

The field of Digital marketing is a combination of human psychology,statistics and computer science approaches that enable understanding of Target audience at root level in terms of requirements. The Digital marketing program comprises three fundamental and highly-integrated aspects. First, students will acquire expertise in SEO, SEM, SMM and PPC methods, Second, students will receive in-depth training in Email marketing and inbound marketing. The third aspect is the application ofanalyzed online methods to run the campaign.

digital marketing domains

DOMAINS DIGITAL MARKETING SPECIALIST WORK IN:

Education, Business organization, Hospitality, Government, Health care, Insurance, Pharmaceutical, Retail, Telecom, Travel &transportation, ecommerce, Banks etc

digital marketing job roles

DIGITAL MARKETING PROFESSIONAL CAREER GROWTH:

Digital Marketing Manager, Content Marketing Manager, SEO Executives, Search Engine Marketer, Blogger, Content Writer, Affiliate Marketing Manager.

digital marketing professional job profile

DIGITAL MARKETING PROFESSIONAL JOB PROFILE:

Build Digital Brand Create Content, Optimize for SEO/SEM, Manage Analytics, Manage Digital Marketing Campaigns, Analyze and Report Customer Behavior Insights, Manage e-mail Marketing, Develop and Write Digital Content and Maintain Content Publishing etc.

salary of digital marketing professional

HOW MUCH MONEY CAN YOU MAKE AS A DIGITAL MARKETING PROFESSIONAL:

The average pay for a Digital Marketing fresher is Rs. 12,000 to Rs. 18,000 per month and the average pay for a Digital Marketing Manager is Rs. 6 to 12 lakh per year.

digital marketing course in pcti

ABOUT US

Believing strongly in our tagline “Leading to Enlighten”. We are committed in doing high quality work and lead to enlighten the masses in –technology, leadership, education and empowerment.

PC TRAINING INSTITUTE

PC Training Institute (PCTI) is one of the leading training institutes of India. We impart professional training in the fields of information technology. We offer excellent academic structure, industry interaction and job opportunities. Information Technology now lies at the heart of almost every business and every organization across the globe. By studying IT courses at PCTI, you will gain valuable technical and theoretical knowledge and qualifications which provide a gateway to further study or a rewarding career in a host of associated disciplines. For today's increasingly competitive job market, PCTI has designed exclusive courses for professionals from different IT backgrounds such as BE/ B.Tech./ MCA/ B.Sc.(IT) which offer the right experience and build necessary skills. This leads to better career prospects in the booming IT industry. Our range of training courses in Java, .NET, Open Source Technology, Cloud Computing is aimed at developing skills that will enable you to make the most of the latest technologies in IT. With these courses, you will be able to meet the industry requirements and take up your role as a trained IT professional in this competitive industry. Career prospects for graduates include job titles such as IT analyst, network administrator, business information manager, IT director, e-business developer and others. Professionals operate in various areas including network technology, internet services, cyber security, system development, technical sales, or IT consulting.

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OTHER SOFTWARE COURSES

Our Information Technology (IT) courses offering many advance computing & software courses in various streams like business analytics, artificial intelligence, IOT, Software development will equip you with the technical skills and knowledge you need to succeed in this exciting profession.

data science certification

DATA SCIENCE

Data scientists utilize their analytical, statistical, and programming skills to collect, analyze..

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digital marketing certification

DIGITAL MARKETING

Digital marketing is the use of the internet for advertisement and publicity.

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java certification

JAVA

Java is a vast programming language with countless community members.

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PHP certification

PHP

PHP is a server-side scripting language which is used to develop web applications, you can manage dynamic content, databases, session tracking and even build entire e-commerce websites.

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web designing certification

WEB DESIGNING

Web Designing is the planning and creation of websites. It deals with the process of developing a website. It’s very demanding in IT industries.

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cyber security certification

CYBER SECURITY

Cyber security is the collection of technologies and controls that are framed to protect systems, networks and data from cyber attacks.

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CCNA certification

CCNA

Cisco Certified Network Associate (CCNA) certification course validates candidate ability to install, manage, operate and troubleshoot routers & switches in the network.

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dot net certification

MICROSOFT .NET

Microsoft .NET is used widely in the industry because it allows programmer to build dynamic web sites, web applications and web services.

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cloud computing certification

CLOUD COMPUTING

Cloud computing is a new way of planning, developing and implementing IT Projects, Data Center Automation and Centralization.

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